SOGGY Santas sploshed in rain-soaked sand - and turned heads in Sheffield’s Peace Gardens.
But there was a serious message behind the squelchy fun - the need to beat the UK’s biggest killer, heart disease.
Father Christmas characters ditched their sleigh for a lilo at the city’s ‘seaside’ to promote the British Heart Foundation 2012 Santa Jog.
Last year 700 Sheffield folk donned festive fancy dress and took to the streets to raise over £10,000 for research and care.
Former lifeguard James Fox, from Broomhill, is helping to organise this year’s run after suffering a heart attack three years ago.
The 35-year-old said: “The run is a really fun way to save lives - and if we can dress as Santa on a rainy beach today then anyone can!
“I’d encourage people to just go for it. Three years ago I had a heart attack and I just wanted to give back by raising as much money as possible. I had some great care.”
This year organisers are hoping to recruit more teams of colleagues or friends, nursery groups and families, to join the jog - which is a mile long and supported by Sheffield Council.
Registration has opened already for the entertaining event, which starts at Tudor Square at 11am on Sunday, December 9.
Volunteer organiser Ericka Heslington said: “The event is growing year-on-year and is such a fantastic festive occasion for people to get involved with.
“This year, we would like to see more teams signed up to what promises to be a great day out.
“Without the support of people who take part in events such as this, we wouldn’t be able to continue with our vital and pioneering work. Sadly, heart disease remains the UK’s biggest killer and we need to do all we can to help beat it.”
Coun Isobel Bowler, Sheffield Council’s cabinet member for culture, added: “I hope as many people as possible will join in on December 9. It’s great fun and raises a lot of money for a very worthwhile cause.”
The run costs £10 to enter for over 14s and is free for younger children with a fee paying adult.
Everyone who registers receives a free Santa suit and will be asked to raise sponsorship.
To enter call 0845 130 8663, email firstname.lastname@example.org or visit www.bhf.org.uk/sheffieldsantajog