Supermarket bosses are asking Sheffield shoppers to support a new store – which planners are being urged to reject.
Lidl’s plans to demolish its existing Manor store and two houses – to make way for a new shop, extended parking and an electricity sub-station – are recommended for refusal at a Sheffield Council planning meeting next week.
But the firm has today taken out an advertisement in The Star asking readers to get in touch if they back the multi-million pound proposal, so their comments can be presented at Tuesday’s meeting .
A report by council planning officers to committee members said losing houses on Prince of Wales Road and replacing them with car parking would be ‘further diminishing the sense of arrival in this key gateway location’.
And they said proposed materials do not reflect local character, there is a conflict between pedestrian and vehicle access and the extension of the car park could have a ‘harmful’ impact on occupants.
A resident has also objected over extra noise and fumes from cars.
The supermarket has planning consent to extend the Alison Crescent store.
A Lidl spokesman said: “With a view to creating a further improved shopping environment for our customers, we are now seeking to demolish the store and build a new, high-concept Lidl store in the same location.
“Since learning of the planning department’s view to refuse this application, and as we are aware of support among residents for a new and improved Lidl store, we are asking members of the community and councillors to show their support for this scheme and hope that this may lead to planning approval.”