Britain’s Olympic heroes have captured the nation’s hearts but the chances of them being immortalised as statues are slim, according to University of Sheffield researchers.
More than 100 sporting statues take pride of place across the UK but just five are Olympic champions - the rest being mainly footballers.
Dr Chris Stride, from the University of Sheffield’s Institute of Work Psychology said: “For a statue project to succeed it requires a site and funding. Football clubs own land to site a statue upon and a statue is a relatively small expense.”
He added Olympians were in the public eye for relatively brief periods and didn’t have the same supporter base to campaign or raise money.