Fundraisers have given Sheffield a golden touch by turning the city the colour of cycling victory.
Fundraisers have given Sheffield a golden touch by turning the city the colour of cycling victory today.
Big-hearted school pupils, volunteers, residents and workers donned yellow outfits – the same colour as the winning jersey in the Tour de France.
Yellow helmets, umbrellas, flowers and even bananas were pressed into service as props.
The event raised money for Yorkshire Air Ambulance as part of The Star’s Wear It Yellow Day, with everyone taking part donating £1 to the cause.
Installation artist Ruthie Ford joined the crowds as she put her giant crocheted yellow flowers in place around the city centre and Don Valley in readiness for race weekend.
The Sheffield Futures service for young people, based on Division Street, used the event to raise cash for Sheffield Sexual Exploitation Service.
Emma Taylor, marketing and communications manager, said: “We have some massive cycling fans in our staff so most were more than happy to wear yellow.
“One staff member, Jackie Redfern, told me ‘I just can’t stop smiling, it’s really hard not to when everyone is in bright coloured clothing!’.”
Customers at St Wilfrid’s Centre and staff at the Giant Sheffield bike shop on Queens Road, workers at Aizlewood Mill in the city centre and youngsters at Meersbrook Bank Primary School all joined in the fundraiser.
Charleh Dickenson, who owns Sheffield business Designed2Eat, staff at Ferndale Garden Centre and The Forge shopping centre in Dronfield also dressed in their best yellow clothing.