Sheffield switch-on for high-speed broadband

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High-speed 4G is to be switched on in 12 UK cities – including Sheffield – tomorrow.

It will double average speeds – giving the UK a 4G network unrivalled in Europe, faster than those in the US and Japan, and equal to the best in South Korea.

EE, which was formed from the merger of Orange and T-Mobile, was the first company to offer a 4G network in the UK.

The company said its double speed will see EE’s network reach a theoretical maximum top speed of 150Mbps, providing a better experience for customers watching HD videos, sharing high resolution pictures, sending large files, multi-tasking, and tethering multiple devices.

EE will be making double-speed 4G available to all existing 4GEE customers while they remain on their current 4GEE plan.

Olaf Swantee, EE chief executive, said: “Last year, we launched the first superfast 4G and Fibre broadband network in the UK.

“Now we’re staying one step ahead with the launch of double-speed 4G and a range of new innovative plans and services designed to transform the way our customers connect and share content.

“Our new double-speed 4G technology means that we have the biggest, fastest and best network in the UK, and now the equal fastest in the world.

“With our superfast network, we have a unique opportunity to introduce a new era of customer-friendly pricing models based on speed, and we’ll be revealing further details of this later this year.”

EE also announced it is to launch a new range of services later this month, aimed at making it as easy as possible for people to access its superfast network.

The services include Shared 4GEE Plans, allowing customers to connect up to five separate devices to one plan, with one bill for all their devices, as well as a new range of pay-as-you-go 4GEE mobile broadband plans.

The firm is also launching Cash on Tap, in partnership with MasterCard - a way for customers to make payments via their mobiles - as well as the Bright Box 2 wireless router, designed to offer a stronger wi-fi signal, for fibre broadband customers later this summer.

EE’s 4G network is expected to cover 98% of the population by the end of next year.