A Sheffield University student is claiming he was joking after his marriage proposal was rejected and the footage went viral.
The video, uploaded to YouTube, has already racked up more than 36,000 views in less than a week.
The footage, filmed in a Sheffield city centre nightclub, shows James Bailey getting down on one knee in front of a shocked-looking woman, and saying: “The last two years have been amazing. I just wanted to know, will you marry me?”
However, the target of his affections, fellow Sheffield University student Sarah Iley, appears lost for words and looks around uncomfortably.
James storms off and Sarah is left standing alone as One Direction’s What Makes you Beautiful plays.
However, James insists Sarah was never his girlfriend, and the whole thing was meant to be a laugh.
He said: “It was a joke. She’s just my housemate. I said, as a joke, ‘why don’t I propose’. I wasn’t serious.
“I went down on one knee, she pretended to be shocked, I pretended to storm in a huff and I think everyone sort of fell for it.
“I’m definitely not planning on getting married anytime soon and I don’t think Sarah is either.”
The popularity of the YouTube clip has also amazed Neil Midgley, promoter at Plug, on Matilda Street, where it was filmed.
He said: “It came as a complete surprise to us. We had no idea it was about to happen.
“We upload videos every week. The response was unbelievable. We only usually get about 800 or 900 views, but before we knew it this one had passed 10,000.”
The couple have been criticised by some YouTube users.
However, Sarah said was not taking it to heart and finds ‘most of it quite funny’.