SILVER surfers across Sheffield are on the road to becoming tech-savvy - thanks to John Lewis in Sheffield.
The Sheffield store has donated £8,000 of products - including touch screen tablets and laptops - to Age UK in Sheffield.
Now pensioners across the city will be able to borrow the equipment and use it in their own homes, as part of the charity’s ‘Get Online’ campaign.
Liz Hogan, community liaison coordinator at John Lewis in Sheffield, said: “So many of us use the internet every day without thinking about it, and the thought that some people have never had access to it seemed like such a missed opportunity.”
Age UK Sheffield dreamed up the Get Online campaign after research found 19 per cent of Britons - mostly aged over 55 - have never used the internet. Of the people who approach Age UK in Sheffield for support, many live in poverty, have poor mobility and literacy skills, and live in social isolation. The Get Online campaign is designed to help older people combat social isolation, by helping to keep them in touch with the world and with each other.
John Lewis in Sheffield accessed the funding through the John Lewis Divisional Community Investment Committee, which is set up to support local community investment opportunities outside the scope of the shop.
Rosalind Eve, chief executive at Age UK Sheffield, said: “We were overwhelmed that the John Lewis community investment committee gave us this unprecedented donation.
“Last year we gave support to over 13,000 older people in Sheffield, and we know our customers are keen to begin using the internet to help them live a more enriching life. Without the donation of tablets and laptops, this simply would not have happened.”