The Sheffield Star has joined forces with regional titles across the UK to launch a campaign to Fight Fake News.
Press publishers from around the country teamed up for the first ever campaign against fake news and to highlight the checks and balances involved in reporting.
The Star hosted an interactive #TrustedNewsDay on Friday, May 12.
This included a Facebook Live video of interviews with our journalists and readers also got the chance to watch the 11am morning news conference.
Our Editor, Nancy Fielder, also held a Facebook Live Q&A with readers and Deputy Sport Editor Liam Hoden talked us through the importance of trusting local sporting news. We also highlighted some of our most recent campaigns.
Coordinated through Local Media Works, the local marketing arm of the News Media Association, Fighting Fake News is being run up to and around Local Newspaper Week from May 15 to 21.
News Media Association chairman Ashley Highfield said: “The critical role of local newspapers in providing local communities with highly trusted news and advertisement platforms is even more important than ever in the run up to the general election.”
The Making a Difference campaign is also running alongside Local Newspaper Week to celebrate campaigning newspapers. Readers are invited to vote for their favourite campaign from a list of 28 on the Local Newspaper Week website.