A SHEFFIELD mum’s culinary concept has led to an insatiable appetite for a sandwich topping with a difference.
It all began when Steph Cassim, who owns the Sandwich Division on Ecclesall Road, decided to run a competition.
She wanted a really meaty challenge for her customers to get their teeth into and one which would prove a mouthwatering task for those who took part.
So she asked her customers to create a sandwich Sheffield could be proud of – an upper crust creation to earn the shop and the city a massive slice of sarnie history.
The competition was popular but it was the final touch added by her two sons Max, aged 10, and Bailey, seven, that the customers really loved.
Steph, of Aldham Way, Totley, Sheffield, said: “I took over a sandwich shop on Ecclesall Road in June last year and wanted to come up with a novel way of attracting the growing number of students living in the area.
“After much deliberation we decided on an invent a sandwich competition.
“The idea was to create an original but do-able butty with the winner receiving a free lunch every day until the Easter holiday break.
“It attracted a lot of interest and George Evans won with the Supermanwich.”
The meaty masterpiece is an epic eat on it’s own, but it was Max and Bailey who proved that it’s the little details that are just as important.
“I asked the boys to make some tiny Superman flags to put on the top initially just for the launch period,” said Steph.
“After a while I stopped putting the flags on top.”
But there was such an out-cry from the students who loved the sandwich that Steph had to think again.
She said: “My customers told me straight – ‘get the flags back’,” and now the boys are busy in the evenings making cocktail stick flags to meet demand.”
■ Take a couple of slices of succulent beef and place on a good sized fresh bread roll.
■ Add a portion of subtly spiced meatballs.
■ Top the meatballs with melted Camembert cheese.
■ Sprinkle generously with onions and a dash of barbecue sauce.
■ Take two creative kids and ask them to make Superman flags to put on top.