Sheffield shop is pawn star in new television show

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From fashion to Ferraris and curiosities to collectables – this family-run Sheffield firm has been dealing in the unusual side of life for nearly 25 years.

Now the shop on London Road is to star in a new television show which will follow high-end and characterful traders in the pawnbroker industry.

Shop owner and businessman Dan Hatfield said: “We have lots of characters in the shop, one of the great things is that we know most of our customers and they have really big personalities.

“Some of the unusual items we have had in have included things like a military tank.

“There was a little silver bell that a lady brought in, which turned out to be made by the silversmith to Queen Victoria, that was worth much more than she originally thought – we’ve had Ferraris too.

“Another time there was a handbag owned by Cheryl Cole, that was hard to get a value on.”

Dan took over the shop seven years ago after he was made redundant from his job in recruitment during the recession.

He runs it with sister Cherise as well as their team of staff, who were filmed hard at work for six months for the show. The 31-year-old, of Ecclesall, said: “I’m the third generation to run the shop now, my grandfather started it.

“I came to work here for about two weeks and seven years later I’m still here!

“I’d be lying if I said that every day is really interesting, that’s why it took six months to film. Not every day is full of glamour but some of them are.”

Posh Pawnbrokers begins on Channel 4 from 4pm Monday, May 4, and is a daytime spin-off from popular series Posh Pawn.

Dan is hoping the programme – which also follows shops in London, Kent and Cornwall – will also show a positive side to pawnbroking.

He said: “We wanted to show people that it is actually a very open and honest industry as opposed to what some of the stereotypes are.

“About 10 years ago pawnbroking was more about gold chains and diamond rings, now there are a lot more diverse items coming in to the shop.

“I’m not looking forward to seeing myself on television but I am looking forward to reliving all the stories and the interesting items that we had through the doors in the last few months.

“It’s been fantastic to be on the show.”