Oh, we do like to be beside the seaside – even in land-locked Sheffield.
New figures reveal more than 200,000 people flocked to visit the city centre beach – the highest number ever.
Sheffield by the Sea – which began four years ago – is a boredom-busting event for families in the Peace Gardens public square throughout the summer holidays.
Visitors can build sandcastles on the beach, enjoy fairground rides and enjoy candy floss.
Sheffield Council has now confirmed this year’s recorded attendance was an all time high – despite mixed weather and Meadowhall shopping centre staging its own smaller beach attraction for the first time.
Council leader Julie Dore said: “We are delighted that Sheffield by the Seaside was a massive success, and not just because of the amount of visitors and the fantastic atmosphere, but the impact it had on retailers around the centre.
“We would like to say a big thank you to everyone involved.
“It was fantastic to see the seaside thriving despite the unpredictable weather.”
Retailers close to the Peace Gardens benefited from the boom in visitors. with sales increasing.
Sadie Lyall, manager of the Cancer Research charity shop, said sales from the children’s section had doubled while the attraction was in place.
She said: “We had lots of children coming in soaking wet and we sold many toys too.
“It definitely brought us more footfall and it was a great atmosphere too, having something going on does bring a buzz to the city centre.”
The event is mostly free and aims to provide fun for families as well as increasing city centre footfall.