Sheffield’s Moor Market is to open earlier every day from next month to encourage more shoppers to use the £18m facility.
The market - which opened in November 2013 to replace Castle Market - will serve customers from 8am instead of the current time of 8.30am from September 1.
Last month hundreds of people were invited to take part in a focus group on the market, while online and street surveys were also carried out.
However the council said the decision to change the opening hours was because of separate general comments from traders and customers .
Andy Ward, head of markets at the council, said: “Following trader and public feedback, we’re happy to announce that the Moor Market will be opening at 8am, rather than 8.30am, from Tuesday September 1.
“The new, earlier opening time will be in place every day, from Monday to Saturday.
“I hope that this will encourage more shoppers to call in, perhaps on their way to work, for fresh locally-sourced produce.”
Fruit and vegetable trader Ian Bingham, of the Market Traders’ Federation, said that traders had been told they could open as early as 8am and no later than 9am.
He added: “A lot of the traders are here at 8am anyway so they are going to serve customers who come in.
“Not everyone will be open by 8am but it is there if they want to do so - I’d prefer to see everyone open myself.
“If they are opening the building earlier I hope people will use it, although many have got used to the 8.30am time now.
“There is a coffee shop here which I imagine will be opening earlier for the people going to work.”
There has been a programme of events introduced to the market in a bid to encourage poor footfall, including mini golf sessions, puppet shows, table tennis and reading sessions.
Figures obtained by The Star last month also showed that nearly half a million fewer people visited the new Moor Market in its first 12 months compared with the final year of the old Castle Market.
At that time the council announced that it would be taking the drastic step of slashing traders’ rent by 50 per cent until March 2017 because of the ‘challenging trading conditions’ and looking to increase events.
The Castle Market building is still in the process of being demolished, with the project expected to be completed in full by November this year .