Sheffield’s Cameron proves he has recipe for success

11-year-old Cameron Akers receives his award from Steve Tweedle, MEP Linda McAvan and David Grey.
11-year-old Cameron Akers receives his award from Steve Tweedle, MEP Linda McAvan and David Grey.
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SUCCESS is sweet for junior jam maker Cameron Akers – whose creations passed the taste test in Sheffield’s most prestigious contest for young entrepreneurs.

Eleven-year-old Cameron Akers won an award for his work in the first stage of the annual Big Challenge competition.

The Sheffield Springs Academy pupil set up the company Cam’s Jams, coming up with a range of fulsome flavours for his teatime treats.

Cameron said the initial inspiration had come from his nan, no slouch in the kitchen herself.

But his recipes proved to be so scrumptious he was presented with a £25 bronze award in the Flying Start stage of the enterprise event aimed at schools right across the city. The awards are made to those companies found to have the most promising early ideas and progress.

Cameron said he’d made jam once before and had enjoyed it.

“When I heard about the Big Challenge I thought it was something I could do, so I have been making it for the last three months,” he said.

“I’ve been making strawberry conserves, lemon curd, orange marmalade and lime curd, and I make all the varieties with my granny supervising.

“I’ve been selling the jams to my friends and family, and also at my own stalls at craft fairs and markets. I also had a stand at the school’s dance show this week.

“Now I’d like to expand my business by adding new products and introducing new marketing techniques.”

Cameron’s principal Russell Heritage said everyone was very proud of his progress.

“To have already made such a significant impact in such a high profile competition is a tremendous achievement,” he said.

“The Big Challenge really is an excellent way of introducing young people to the world of business and enterprise.”

Cameron has some big shoes to fill – Springs student Rebecca Jackson was joint winner of the Challenge in 2010.