Sheffield raised bar for Tour

Martin McKervey
Martin McKervey
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It has been an exciting time at Nabarro in the last few weeks for a variety of reasons.

It was our privilege to be involved in the Global Manufacturing Festival: Sheffield, where businesses had the opportunity to connect with blue chip companies. We organised the Sheffield launch of the latest Nabarro research report Growing Opportunities - A New Outlook in UK Real Estate in conjunction with Manchester, Leeds and Sheffield City Councils to a packed business audience. Last but not least, there was the Tour de France in Yorkshire, a great reminder of our strengths as a city region defined by a sense of partnership and successful collaboration.

Described as the “grandest” in the 111-year history of the race by race director Christian Prudhomme, Yorkshire raised the bar. Spectator figures varied from 2.5m to 5m-plus - around a quarter of the region’s annual visitors, says theTourism Alliance.

Success was down to teamwork and collaboration. The bid architect and chief executive of Welcome to Yorkshire Gary Verity, worked closely with authorities, businesses and the Yorkshire public.

A year ago, we had no idea how much interest there would be in the Tour de France but the results were fantastic. There were tremendous scenes throughout Yorkshire and great crowds, atmosphere, and a real sense of community. Spectacular pictures beamed around the world have ensured the Tour de France’s Grand Départ put Yorkshire and Sheffield in the global spotlight. TV footage was spectacular, showcasing our city and region to a massive global audience which will generate short and long-term benefits as people all over the world now know our city and region as a place to visit and do business with. Sheffield is a hive for manufacturing and construction and as a representative of the Sheffield City Region business community. This has been a once-in-a-lifetime experience and one that will remain with us all for a long time. I am looking forward to future events as we unlock the potential of Sheffield and the North of England.