A Sheffield-based pub group will push the city's music festival in the suburbs, while supporting the next generation of talent in the process.
Tickets for July's Tramlines Festival are now available at True North Brewing Co's nine Sheffield venues.
Punters who buy their ticket at one of their venues will support The Telegraph's Musical Stars Campaign.
The Telegraph and Sheffield Music Hub launched the campaign on June 1.
They want to raise £20,000 to help our young musicians.
The money will go towards getting kids access to affordable instruments and lessons.
Two pounds from the booking fee from every ticket sold at a True North Brewing Co venue will go towards the campaign.
In the city, you can buy tickets at the Forum, Common Room and the Old House.
Venues include the Broadfield Ale House on Abbeydale Road and the York on Fulwood Road.
Tickets can also be bought from The British Oak in Mosborough, Blue Stoops at Dronfield and the Crown and Anchor at Barnsley.
Managing director and owner Kane Yeardley said the plan was to get people talking about the festival in the suburbs.
"We've got a lot of sites in the suburbs, and we want to promote it in the surburbs," he said.
It's just the first part in the company's support of the cause and the festival, according to Mr Yeardley.
The company plans to host a series of music quizzes across the city, the proceeds of which will also go to the campaign.
The more tickets which were sold earlier, the better, he said.
Sheffielders were notorious for snapping up tickets at the last minute.
"The week before it, nobody wants to miss out," Mr Yeardley said.
"It's about more awareness. There are some great acts on this year."
The festival provides a boost for Sheffield businesses, Mr Yeardley said. If it's big enough, it can get them through a quiet summer period.
"Tramlines really puts money in the bank," he said.
"When the weather is great, the town is amazing."
Sheffield Telegraph editor Nancy Fielder welcomed True North's contribution to the campaign.
"I am delighted that our Musical Stars campaign has received such great support and backing already," she said.
"It is brilliant to see a big festival like Tramlines working to boost the next generation of musicians in Sheffield.
"True North are a great city company and to get their backing sends a really important message that Sheffield is working together to help its youngest residents, no matter how old they are or which neighbourhood they live in."