SHEFFIELD FESTIVAL: On your marks for Sheftival bonanza

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SHEFFIELD, City of Festivals.

Not on our road signs just yet but that’s the way we’re heading as Sheftival’s celebration of sport and music prepares to bring another major event to town.

Film festival Docfest in June, Cliffhanger and Tramlines in July and now Sheftival on August 4/5 means the summer festivals in the city brings in an estimated £5 million economic boost to Sheffield.

Sheftival is expected to bring 50,000 people over three days to the Don Valley Bowl and generate around £1 million for the local economy and add to Sheffield’s growing reputation as a destination city.

And the music could be accompanied by an Olympic gold medal for Sheffield’s Jessica Ennis.

Heptathlete Jess is competing at the Olympics that weekend as is Jamaica’s Usain Bolt in the 100 metres - and both will be shown on a huge 48-metre-square screen.

David Healy, the man behind Sheftival reckons it’s going to be something special and pledges that any money raised will go to help other, smaller events in the city like the Sharrow Festival.

“Last year’s Tramlines brought 140,000 people into the city of sheffield and added an estimated £2.5million to the local economy,” said festival director David, who has also run the city’s mega-successful Tramlines Festival before handing over to Sarah Nulty this year.

“We are expecting Sheftival to bring an extra £500,000 to £1million into the local economy, in the form of discretional spend, sponsorship revenues and the ploughing back of any profits into sports and music heritage projects. The name says exactly what it does - it’s a Sheffield festival.

“It will make a significant contribution to the local economy and we expect 75per cent of services delivered to be supplied by local companies and traders.

“Sheffield is well-known for music and sport and this is a chance to bring them together on a big scale, One in seven of Britain’s Olympic athletes trains at one or more of Sheffield International Events venues and that means this city has a great connection with the Olympics, more than most other areas.

“What could be better on a summer’s afternoon than watching Jessica Ennis as she strives for a gold medal and listening to great music?

“Sheffield is great at coming together as a community. Friends of mine from outside the city are always struck by the friendly welcome and great atmosphere.

“That’s what helps to make is a special place.

“At Sheftival there will be sports for people to have a go at, food, drink and a market, around 80 bands and an estimated 1,000 performers - and all for £12! And it’s Jamaican independence day on Monday to give the festival an extra buzz. Toots And The Maytals alone cost £22 to see in Middlesbrough - it shows what a great deal Sheftival is at £12 per person per day and £40 for a family ticket.

“We are hoping to announce some more big-name acts next week - see next week’s Star for details.

“The festival has been set up as a not-for-profit event but we do expect some money to be made and it will go to the Sheffield City Trust to help the Association Of Sheffield Independent Festivals.

“The latest sponsor to confirm is Thornbridge Brewery who have a tent for their beers and a stage expected to showcase folk and acoustic acts.”

Sheftival factfile

Follow Sheftival at www.twitter.com/sheftival

Tickets: Family day ticket admits four - £40. Weekend pass £70

Under 18s day pass £10/weekend £15

Over 18s day pass £12/weekend £20

Under 6s - go for free

Tickets available online at: https://www.sheffieldboxoffice.com and Arena Box Office, Sheffield City Hall or phone 0114 256 5567