Detectives are sifting through information provided in 114 phone calls after an appearance on a Greek TV show.
South Yorkshire detectives investigating the disappearance of Ben on the Greek island of Kos in 1991 made a fresh appeal for information on a missing persons programme and said they received 'information of interest'.
Detective Inspector Jon Cousins, leading the search team on Kos, said: “There has been a great response, not only here in the studio but I am aware of 114 calls to the telephones we are utilising with the officers who are out here in Greece.
“There has been some information which is of interest and it is something we are going to work on over the next few days.
“The show has done extremely well, it does reach out to the right people and I believe we will get some answers from this.”
Officers made an appeal for information on the disappearance of Ben on the Light at the End of the Tunnel show on Friday night.
The show, broadcast from Athens, is watched by six million viewers.
Ben, from Sheffield, went missing in 1991 while he was playing outside a remote farmhouse his grandfather was renovating.
A £10,000 reward has been made available for information leading to the discovery of Ben.