Sheffield ad agency is a breath of fresh air for ELF

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A Sheffield-based advertising agency has been selected to launch a global campaign for a top respiratory charity.

Über, based at Park Hill, will work with the European Lung Foundation ahead of its appearance at the 2014 European Respiratory Society annual congress in Munich.

With Über’s help the charity, based on Glossop Road, aims to drive awareness of respiratory health and encourage attendees to get checked for early signs of lung problems.

Head of the European Lung Foundation, Pippa Powell, said: “We are confident Über is the agency to help us deliver a campaign that will resonate with the people of Munich, and encourage people across the world to take better care of their respiratory health.”