Sandcastles, egg and spoon races and paddling in the surf were all the order of the day when families went on a trip to the seaside.
Staff from repairs and maintenance firm Willmott Dixon’s Rotherham branch organised a coach trip to Scarborough to celebrate Playday, a national event highlighting the importance of play in children’s lives.
More than 100 youngsters and their families were treated to a day of activities on the beach, as well as being bought their lunch and ice creams.
Rotherham’s Mayor, Coun John Foden, who went along on the day too, said: “Childhood memories are all about days on the beach, donkey rides, sandcastles and ice cream. This is a great event for children to have fun with friends and family, and to develop lasting memories.”