POLICE and council officers have joined forces to combat rogue doorstep traders.
Sheffield Council’s Trading Standards team has teamed up with South Yorkshire Police to encourage householders to say ‘no’ to cold callers.
The Doorstep Selling campaign, part of a nationwide crackdown, aims to highlight the rights of members of the public when it comes to unwanted doorstep sales.
Information will be sent out to communities across the city offering advice and teaching residents how to tell a genuine sale from a crime.
Officials want to put a stop to rogue traders manipulating people into buying something they do not want or using a bogus identity to trick their way into homes.
Coun Harry Harpham, deputy leader of Sheffield Council and cabinet member for homes and neighbourhoods, said: “It is vital that we stamp out the behaviour of rogue doorstep traders who influence and prey on the elderly and people living alone causing great distress and sometimes embarrassment.
“As a council we have committed to ensuring our time and effort is targeted at the most vulnerable people in Sheffield and we are keen to join forces with the Office of Fair Trading to push the message out to our residents.
Sheffield has already set up ‘cold calling control zones’ in partnership with the police in the most vulnerable areas of the city.
One of the campaign’s top tips is to talk to someone you trust, double check the facts and don’t sign on the spot.
Residents should also be aware bogus traders use tactics such as giving out gifts.
n For more information, visit www.oft.gov.uk or call 08454 04 05 06.