SLEIGH bells rang out across Sheffield as Santa Claus swooped into a shopping centre.
Shoppers were given that festive feeling as Father Christmas took up residence in his Snowflake Hollow grotto at Meadowhall.
A magical parade featuring fairies, princesses and elves assembled to bring Santa to his new home for the countdown to Christmas.
A children’s choir then sang Christmas songs to give him an extra warm welcome to South Yorkshire.
Santa will be in the grotto, accompanied by his reindeers, every day until December 24.
Tickets to see him cost £4 per child and are available from the ticket desk at the entrance to the Oasis. Every youngster receives a gift.
The grotto opening is the latest instalment in Meadowhall’s festive celebrations.
Earlier this month around 15,000 people turned out to watch Olympic golden girl and homegrown heroine Jess Ennis switch on the shopping mall’s Christmas lights.
The spectacular featured performances from Stannington starlet Lucy Spraggan, a finalist in this year’s X Factor.
The centre has announced it will welcome the Coca-Cola truck from the festive ‘Holidays are Coming’ TV adverts from 1pm to 9pm on Friday, November 30. Shoppers will be able to view it near to the taxi rank outside the Next and Argos entrance.
A Meadowhall spokeswoman said: “For millions, the sight of the famous Coca-Cola Christmas advert hails the beginning of the festive season, so customers at Meadowhall are in for a real treat.”