Mary Portas would be proud as punch.
In a bid to get shoppers into town, beleaguered Rotherham has come up with a canny idea...
A free gift-wrapping service.
This Saturday and next, a sticky tape-wielding team will be on hand at the former green grocers in All Saints’ Square to wrap the pressies shoppers pop in with.
A personal shopper will also be on hand to suggest gift ideas and point you in the direction of which shops to head for.
Full marks for enterprise, Rotherham.