Shoppers in Rotherham can boast of retail therapy at their prize winning high street after the town was ranked among the best in the country.
Rotherham was the town centre category winner in the Great British High Street Awards 2015.
Judges were impressed with improvement work such as the transformation of key properties and restoring its ‘historic core.’
Now the town will receive a share of an £80,000 prize pot as well as expert training and tailor-made tips from Google’s training taskforce.
Bernadette Rushton, retail investment manager from Rotherham Council, thanked everyone who had voted for the town.
She said:“We are delighted to win this award which recognises how far we’ve come as a town and how the high street has been transformed.
“The win recognises the hard work of a number of partners from the funders such as Government, Historic England and the Arts Council to the retailers and business owners who believed in the high street and made their own investment.
“But we won’t rest on our laurels, we’re going to use this win as a springboard to do even more.”
Marcus Jones, minister for high streets, said: “Rotherham deserves the very highest praise for being a category winner - their innovative ideas and hard work on the ground really made them stand out.”