Rotherham Council is paying a PR specialist £850 per day as it attempts to improve its reputation in the wake of the grooming scandal.
Mark Fletcher-Brown has been paid more than £9,600 since he began working for the council in November last year.
The Yorkshire Post reported he initially worked for 1.5 days per week, with this being increased to two in January.
A spokeswoman for Rotherham Council said: “His work has included the provision of strategic and tactical advice to the interim chief executive and the strategic leadership team; the development of plans to improve communications with staff and public, and working with the in-house team on a review of the communications and marketing services provided by the council.”
Last year, Mr Fletcher-Brown spent six months at Cumbria County Council as he was brought in while the authority made £70 million worth of savings and cut 1,800 from its workforce.
He told the Yorkshire Post he had helped save £500,000 in Cumbria.