NEWSAGENT Muir Baxter has seen many different news stories grace the pages of The Star since setting up shop almost three decades ago.
But one thing has remained consistent throughout his time at Baxters News, Crookes - his campaign to get readers to subscribe for their daily paper.
The 66-year-old is a keen promoter of The Star’s new six-day subscription, which freezes the price of The Star at 50p per copy.
For those who sign up before Friday November 30, there is an additional 25 per cent off, making a total saving on what you pay today of £1.35 a week.
Not only does subscribing save customers cash on their daily dose of news, sport and features, it also supports local independent businesses.
Mr Baxter said: “We do an awful lot to promote subscription, ever since I bought the shop in 1980.
“For many people The Star is still part of their day. People have grown up with it in Sheffield. Their grandmothers and mothers always had one.
“The price has gone up and people do complain about it, but that’s why I tell them to subscribe. They can save money.
“Sometimes people are put off by the words Direct Debit, or they tell me that they want to keep buying it from me because they don’t realise that we still benefit. I think subscribing is the way forward.”