Pubs and breweries across Sheffield hope to pull in beer fans during the city’s first week of ale appreciation.
Sheffield Beer Week starts today and aims to show off the city’s acclaimed beer scene before the return of the BeerX festival this weekend.
It is organised by food blogger and PR worker Clare Tollick with Julia Gray, who runs the Hop Hideout beer shop on Abbeydale Road, Nether Edge.
They have encouraged venues to put on events – from open days to tasting competitions – to celebrate and hope it will be as successful as similar events in London and Norwich.
Julia said: “Sheffield has some amazing pubs and breweries – thanks to the dedication of the people behind them.
“Through Sheffield Beer Week we’re encouraging these venues to put on events that not only draw in new customers, but demonstrate the knowledge and passion that goes into working with beer.”
Local and national breweries are on board with the awareness week which Julia said ‘helped to endorse Sheffield’s status as a beer city’.
Claire said: “Lots of the pubs and bars have been enthusiastic about Sheffield Beer Week too. In most cases we’ve just had to sow the idea and they’ve run with it.”
Meet the Brewer days, beer and cheese pairings, free beer tastings and a closing party are planned.
n For more information on the week visit http://sheffieldbeerweek.co.uk/events/
n Beer X – billed as the UK’s premier festival of award-winning beers –takes place at iceSheffield, Attercliffe, on Friday and Saturday, March 20-21 – see www.beerx.org