SHEFFIELD secondary school pupils are being given the chance to be part of one of the biggest retail regeneration projects in the city’s recent history.
In a few weeks work is set to start on the multi-million pound new markets building on The Moor which will be the beginning of the transformation of the whole area.
Moor liaison manager Sandra Barley is asking schools to devise their own marketing plan to guide the area through the regeneration and help turn it back into the thriving ‘must visit’ shopping destination it was in its 1970s heyday.
She said: “We’re launching this competition as we know how hard it is for young people to get real life business experience.
“This is a chance for them to showcase their skills to their peers and future employers.
“The Moor area is set to undergo massive upheaval as the changes take place and it is important we market the businesses that will continue to operate there throughout the building process, together with announcing the major new names that will be part of the new-look area.
“We’re inviting secondary school pupils to submit realistic and fully costed marketing plans which we hope to incorporate into the overall plans for the area over the coming months and years.”
Karen Wood, who promotes enterprise initiatives in schools, said: “The schools that we have spoken to about this are very enthusiastic - it is a fantastic opportunity for the students to be really creative and learn from the business issues they experience.”
It’s not the first time pupils have honed business skills in the area – earlier this year students from different schools tried ran their own retail businesses from a kiosk on The Moor.
There will be prizes for the teams with the best marketing plans plus trophies for the schools.
The winners will be announced in mid-July.