Health chiefs have praised a Star campaign that has helped sign up more than 7,000 extra people from Sheffield as organ donors.
The Gift of Life drive aims to recruit 12,000 more donors before the Westfield Health British Transplant Games come to Sheffield in August and has passed the halfway mark.
A spokesperson for NHS Blood and Transplant said: “It is great that The Star’s campaign has already seen more than 7,000 people join the NHS Organ Donor Register.
“Now we need all of them to talk to their loved ones about their wishes.
“We need a transformation in donor and family consent to organ donation because the UK’s family refusal rate remains one of the highest in Europe.
“Please have that chat with your loved ones and make your wishes known.
“We hope the rest of the campaign goes well and that we will see a lot more signs ups as well as those crucial conversations with families taking place.”
The theme of National Transplant Week, from July 8-14, is Pass It On, focused on organ donors telling loved ones about their wishes.
Around half of families say no when asked to donate a loved one’s organs but they are twice as likely to say yes if they know relatives’ wishes.
n To sign up as an organ donor visit www.organdonation.nhs.uk, call 0300 123 23 23 or text SAVE to 62323.