ROLLING hills, rugged moorland and breathtaking views have helped to cement the Peak District’s reputation as a must-visit holiday location.
The peaks were named the UK’s second favourite tourism destination in the Countryfile Magazine Awards, narrowly missing out on the top spot to Cornwall.
David James, chief executive of Visit Peak District and Derbyshire, said: “We are thrilled. We’ve been working hard over the past seven years to establish the area as a leading British destination and this is welcome recognition for our efforts.”
Meanwhile the Peak District tourist board is to run marketing campaigns worth £600,000 over the next three years to raise the profile of the area further.
Visit Peak District and Derbyshire has had confirmation it will share in a £19.8m pot of money from the Government’s Regional Growth Fund.
David added: “It means we can press ahead with high-profile campaigns aimed at inspiring Britons to take more holidays at home.
“Our focus will be firmly on promoting the Peak District as a fabulous place to spend holidays and short breaks, as well as creating real jobs and real benefits for local businesses