CYCLING cruised into the fast lane in the Peak District – when a new electric bike scheme was showcased on national television.
The launch of the Electric Bicycle Network – the first of its kind in the UK – was featured on BBC1’s morning news programme BBC Breakfast, which attracts around seven million viewers a day.
David James, chief executive of tourist board Visit Peak District & Derbyshire, was interviewed about the electric bicycles by reporter Jenny Hill – who gave one of the 15mph gadgets a try herself, and enjoyed a cuppa in the Hassop Station cafe.
“We’re delighted BBC Breakfast decided to come to the Peak District to see first hand what a fantastic place it is for cycling,” said David.
“We’re keen to spread the word that cycling is for everyone – from children on their first bike to adults who’ve never sat in the saddle – and Jenny’s report certainly reinforced our message.
“Electric bicycles offer visitors an active, stress-free way of enjoying some of the most spectacular scenery in the country. Not only do they promote health they’re also environmentally-friendly!”