Peak TV viewing figures for breakfast time biking

David James, Chief Executive of official tourist board Visit Peak District & Derbyshire, with BBC Breakfast reporter Jenny Hill
David James, Chief Executive of official tourist board Visit Peak District & Derbyshire, with BBC Breakfast reporter Jenny Hill
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CYCLING cruised into the fast lane in the Peak District – when a new electric bike scheme was showcased on national television.

The launch of the Electric Bicycle Network – the first of its kind in the UK – was featured on BBC1’s morning news programme BBC Breakfast, which attracts around seven million viewers a day.

David James, chief executive of tourist board Visit Peak District & Derbyshire, was interviewed about the electric bicycles by reporter Jenny Hill – who gave one of the 15mph gadgets a try herself, and enjoyed a cuppa in the Hassop Station cafe.

“We’re delighted BBC Breakfast decided to come to the Peak District to see first hand what a fantastic place it is for cycling,” said David.

“We’re keen to spread the word that cycling is for everyone – from children on their first bike to adults who’ve never sat in the saddle – and Jenny’s report certainly reinforced our message.

“Electric bicycles offer visitors an active, stress-free way of enjoying some of the most spectacular scenery in the country. Not only do they promote health they’re also environmentally-friendly!”