The Star’s Let’s Get Cycling campaign has received heavyweight support today from last year’s Tour de France champion Chris Froome.
To be recognised by the likes of cycling superstar Froome is a real coup for our campaign and shows that even at the very top of the sport there is a hunger to get people involved at a grass roots level.
It is very rare that an initiative such as Let’s Get Cycling can count upon an event as prestigious as the Tour de France as a catalyst.
However, that is the position the Sheffield city region is in as it prepares to welcome the world’s sporting media and hundreds of thousands of cycling fans to the area on July 6.
There will always be lots of different ideas about how to get people more active.
Legacy of getting people to play more sport has, in some ways, been a millstone round the neck of sport governing bodies after the 2012 Olympic Games.
We’d like to think that our campaign is more straightforward and requires less infrastructure than many of the Olympic hopes.
As Froome says, now is the perfect time to dust your old bike down or visit your local bike shop to see what they have to offer a new or returning cyclist.
The weather forecast – although always dangerous to highlight without tempting fate – seems to be set fair for a couple of weeks.
Currently, only 13 per cent of people in Yorkshire ride a bike on a monthly basis.
Our focus is on inspiring people in our region.
And you can help us by sharing your experiences of getting back on your bike.
Whether you’re a daily commuter or part of a weekend chaingang we want to hear from you, see your pictures and tell your stories of why you love cycling.