NEARLY three quarters of Sheffield men have conjured up fibs to excuse themselves from love-making - when in fact they’re too embarrassed to admit to problems between the sheets.
More than half have told their partner they’re ‘not in the mood’ and 14 per cent have feigned a headache.
But 29 per cent of men in Sheffield admit they have been affected by erectile dysfunction at some point in their lifetime - while just 15 per cent of women in Sheffield realise.
Research has revealed a wealth of inventive excuses including being put off by peeping cats and dogs, being too busy playing computer games, and being too full after a large meal.
The research is released to mark the broadcast of the first UK TV advert to promote an erectile dysfunction service, online at www.lloydspharmacy.com/doctor