Sheffield hospitals are to receive a year’s worth of fundraising and support after a city centre supermarket became their new partner.
Sainsbury’s, on The Moor, is to launch its new partnership with Sheffield Hospitals Charity tomorrow, after a vote in which customers were able to vote for their favourite cause.
The charity invests £2 million a year in vital equipment, research, patient support and building improvements.
The partner scheme has raised more than £5 million since it was launched in 2009.
David Reynolds, from the charity, said: “We know the success the partnership has bought to many charities in the area so when we received the call to tell us the news about Sainsbury’s, we were thrilled.
“The exposure and support is going to be massively beneficial.”
Paul Blomfield, Labour MP for Sheffield Central, said: “I’d like to congratulate Sheffield Hospitals Charity on being Sainsbury’s new partner.
“I know what a difference the initiative has made to charities in my constituency in raising not just vital funds, but also awareness. I look forward to seeing how the partnership progresses.”
Workers at the store are now planning a series of fundraising initiatives.