A new beer has been created to help revellers cheer on elite cyclists in the Tour de France in Sheffield.
The EPO ale will be stocked at the Waggon and Horses pub at Langsett – which has been transformed into the Pedalers Inn especially for the cycling event, which will pass its front door on Sunday, July 6.
The venue has been given a retro makeover, with an artistic display of jerseys, handlebars replacing the stag’s head over the bar and space for cyclists to park their machines outside.
Clothing brand Polaris has worked on the transformation with the pub to create a ‘cycling hub’.
Linda Dillon, company director, said: “The launch of the Pedalers Inn is an exciting event for myself and the team at Polaris who have worked so hard to make it happen.
“With the Tour de France coming so close to our base we couldn’t let the event pass without celebrating.
“Myself and my staff are passionate about all forms of cycling and look forward to meeting new friends young and old through the Pedalers Inn who share our passion.”
Angela Smith, Penistone and Stocksbridge MP, opened the pub with CounSteve Marsh, Penistone mayor.
It also now has activity books for youngsters to colour in and design a cycling jersey for a competition.
Design students from Leeds Met University also helped with the transformation project.
The Pedalers Inn will be hosting a cycling film festival , showing the race live on big screens and having bands performing over the race weekend, which starts on Saturday July 5.