Nature’s way

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It’s a strange combination of personal care items and prize draw.

Vital Nature catalogues are being delivered across Sheffield offering low-cost items and sky-high ‘winnings’.

It sells vitamins and other natural products and the cleverly-worded promotional material leads consumers to believe that they may have won a large cash prize. The postal address is Glasgow.

A Glasgow Trading Standards spokesman said: “The companies behind the Vital Nature business seem to be located in France and Belgium. Previously they were being forwarded to Emery in Hampshire but now it is being forwarded to those countries.

“We understand the Emery operation is being investigated by the Metropolitan Police and those involved gave assurances to Hampshire Trading Standards in November 2012 that they would no longer deal with French or Belgian mailing houses.

“Since June we have been liaising with the Specialist Organised and Economic Crime Command of the Met Police.”