Only 15 per cent of Brits can locate Sheffield on a map, a new survey has claimed.
According to research done by Jurys Inn Hotels, 85 per cent of people can’t pinpoint where the city is, with 83 per cent unable to spot Birmingham and 76 per cent failing to locate Liverpool.
Around one fifth of those surveyed claim to have visited more landmarks abroad than in their home country.
Suzanne Cannon, Group Marketing Manager at Jurys Inn, said: “Our study has unveiled that Brits seem to be falling out of love with Blighty.
“Instead of wanting to explore more of their local cities and home country, they are being influenced by what they see on TV and in films to escape abroad.
“We were surprised at Brits being unable to locate Sheffield.”
The hotel group is launching a new campaign to encourage more people to go on holiday in the UK.