Protesters picketed a Sheffield supermarket in a bid to persuade Tesco to remove lads’ magazines from its shelves.
Students, staff from both Sheffield universities and Green Party members waved placards outside Tesco Express on West Street in the city centre, demonstrating against the sale of the publications, which they argue are sexist towards women.
The protest was one of several around the country, and followed a warning from the groups UK Feminista and Object that shops face the prospect of legal action if they do not stop selling magazines such as Nuts and Zoo.
The two organisations have joined forces with lawyers who argue the magazines’ photos of scantily-clad women could constitute sexual harassment or sex discrimination under the Equality Act, offering a potential basis of legal action for workers.
Sheffield University graduate Kat Banyard, director of UK Feminista, said: “Lads’ mags aren’t just a bit of harmless fun.
“By portraying women as sex objects they fuel sexist attitudes and behaviours.
“It is a scandal supermarkets and high street shops stock these publications.
“The good news is customers and employees don’t have to put up with it any more. Legally as well as ethically, lads’ mags are well past their sell-by date.”
Tesco says it has introduced measures such as restricting sales to over-18s only, and ensuring the magazines are placed on the back tier of shelves.