Police are to tweet details of every single incident they are called out to in South Yorkshire over a 12-hour period this ‘Mad Friday’.
The Friday before Christmas - dubbed Mad Friday by the emergency services - is traditionally a time when police incident numbers rise because the festivities are in full swing and alcohol is flowing.
This Friday, from noon until midnight, police will be tweeting details of all incidents they attend to raise awareness of the strain festive revelry puts on the service.
Superintendent Peter Norman, from South Yorkshire Police, said: “On Friday many firms and businesses will close early for the Christmas holidays.
“This often results in South Yorkshire Police having one of its busiest days of the year in terms of drunken, anti-social behaviour and violence.
“The day is traditionally called ‘Mad Friday’ due to the large increase in calls for assistance to the police.
“Through Twitter we will be showing the public the details and number of incidents we attend.
“I think they will be amazed by the scale and variety of calls our officers deal with to keep communities safe and secure.”
The campaign is called Merry Tweetmas and forms part of a wider campaign called ‘Start Thinking, Reduce Your Drinking’ which aims to cut alcohol-related crime.
Supt Norman said: “Some people will finish work early, head off to the pub and drink too much alcohol, too quickly.
“Combined with the excitement of the festive period, they end up behaving completely out of character. “Some will be ill, some will be injured and some will be arrested.
“Our message to everyone going out drinking on ‘Mad Friday’ is to organise transport home, look after your friends and don’t drink too much alcohol too quickly.
“Don’t be tempted to drink and drive, instead book a taxi or organise a lift home.”
To view the South Yorkshire incidents on Friday log on to www.southyorks.police.uk/twitterfall or follow #SYtweetmas on Twitter.