MORE than 13,000 children in the South Yorkshire region will wake on Christmas morning to find Santa hasn’t visited them this year – unless you help us to make their dreams come true.
That’s the grim but real message as The Star teams up with Hallam FM and Magic AM again to back the Cash For Kids Mission Christmas.
It’s our annual gifts and cash appeal which last year helped a record-breaking 13,159 children receive presents and benefit from cash donations of over £450,000.
But this year, with the economic downturn and more families than ever living on the poverty line, appeal chiefs are expecting more referrals by social services and other official children’s organisations, such as Barnado’s, Sheffield Women’s Aid and refuges. There are more than 60 drop-off points for new and unwrapped toys across South Yorkshire, including stores displaying Mission Christmas posters, The Star shop in York Street and the Hallam FM and Magic AM radio station at Radio House, in Herries Road. For a full list, or to make a cash donation, visit hallamfm.co.uk and magicam.co.uk
Jeremy Clifford, Editor of The Star said: “Together our readers and listeners to Hallam FM and Magic AM can make a huge difference for less fortunate children.”
Hallam FM breakfast show host Big John said: “It’s hard to believe that in South Yorkshire there’s so many children who are going to wake up on Christmas Day with absolutely nothing, unless we do something.”
Official supporters are Travel South Yorkshire, financial services organisation Foresters, and design and print specialists Robrook.