Jessica Ennis stands tall as 40ft banner is unveiled in Sheffield

The Jessica Ennis banner at John Lewis
The Jessica Ennis banner at John Lewis
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THE Olympic hopes of Sheffield – and the rest of the country – rest on her shoulders.

And now heptathlete and gold medal favourite Jessica Ennis has received even more backing in her bid for sporting glory with the unveiling of a huge banner bearing her image.

The giant 40ft banner is taking pride of place on the front of John Lewis, in Barker’s Pool, as fans in Jess’s home city eagerly await the start of the 2012 Games.

John Lewis is the official department store provider for the Olympics and Paralympics, and created the banner with help from sportswear firm Adidas.

James Price, the Sheffield store’s managing director, watched as the banner was unfurled and said he was impressed by the display.

“Jessica was born in Sheffield, so this banner is a fitting way for the community to show their support and wish her the best of luck,” he said.

“London 2012 is the biggest sporting event of the year, and this is a once-in-a-lifetime opportunity for John Lewis, Adidas and the people of Sheffield to get behind Team GB and celebrate these inspirational athletes.”

The banner will be on display throughout the Olympic and Paralympic Games, which run from this Friday until September 9.

Nick Craggs, Adidas marketing director, said he was delighted with the banner, hailing Jess as a ‘local hero’.

John Lewis operates official London 2012 shops within its department stores, and is also helping to furnish lounge and reception areas at Olympic venues.

Staff have been offered the opportunity to support the competition’s organising committee throughout the build-up to the Games.

The store has also developed a special initiative called Partners In Sport, which has seen the firm provide sponsorship for several London 2012 hopefuls, as well as funding sports coaches.

The Olympic heptathlon final takes place on Saturday, August 4.