DRESSED for success - this is how Sheffield supergirl Jessica Ennis will look when she goes for gold at this summer’s London Olympics, writes digital editor Graham Walker
The 26-year-old, a face of the games, also became the body as she helped to model the official TeamGB kit revealed amid much fanfare and Lycra at the Tower of London.
Jess, who is after the top podium spot in the heptathlon, also features on official photos with cyclists Chris Hoy, Victoria Pendleton and tennis star Andy Murray.
The former King Ecgbert’s schoolgirl posed in the women’s track and field outfit and also showed off the warm-up gear.
Lightweight and breathable fabrics have been used for the kits to help cool and stabilise the body, say manufacturer adidas. The distinctive red footwear the athletes will wear are on average 25 per cent lighter than those produced for the Beijing Games.
And Team GB really will be flying the flag as designer Stella McCartney, appointed by adidas as creative director, has based the outfits for all 26 Olympic sports on the red, white and blue of the Union flag.
“The first place to start on a project like this is to look at the Union flag,’’ said the daughter of former Beatles legend Sir Paul.
“It’s one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way.
“Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created.”
The kit for up to 500 Olympic and 350 Paralympic athletes has been over two years in the making and combines the best in performance technologies and stand-out British style, according to adidas who brought McCartney on board as creative director.
VIDEO: Press the play button to watch Stella McCartney and adidas bosses talking about the new kit - plus highlights of the launch and official photo shoot, featuring Jessica Ennis and other Team GB Olympic hopefuls.