Homeless men in Sheffield are being helped out of their sticky situations – all thanks to the power of jam.
They are picking up new entrepreneurial skills – such as sales techniques, budgeting and planning – with the HomeMade initiative.
The project, where homeless men help create the jam to sell in Sheffield shops, was cooked up by city student James Kirk and has already helped several people get jobs.
James, aged 19, has been awarded £300 by O2 Think Big to expand the venture with volunteers.
He said: “The project helps homeless people feel like they are profiting, both literally from the money we make, but also by their skills and development, from something which is incredibly simple to make.
“All the funds that come back go into the project and also a bit of a fund where we can help anyone who does get a job opportunity with the cost of travel or a course.”
Homeless men based at Bevin Court, Woodhouse, have already benefited from the project and recently made a successful sales pitch to Simmonites butchers on Division Street in the city centre.
The project hopes to work with Roundabout, a Sheffield charity for homeless young people, later in the year.
Sheffield University student James, of Dronfield, will also be given training and mentoring from O2 professionals.
He said: “Sheffield has one of the largest homeless populations outside London, so it’s an issue close to my heart which I am passionate about stopping.”
Just Natural, Crookes, and New Roots on Glossop Road also sell the jam.