BARD of Barnsley Ian McMillan has put pen to paper again - this time to help make residents around the region aware of the forthcoming switchover to digital television.
The poet has been signed up to help a publicity campaign about the changes - and his poem was launched today.
Its words have been inspired by a survey of the things local people love about TV.
In August and September, analogue terrestrial television services for households in South Yorkshire will be switched off.
Digital UK and the Switchover Help Scheme will support viewers as they prepare for the biggest change to TV for a generation.
The campaign will comprise on-screen messages, letters to over 75s and disabled people offering help installing digital equipment, as well as advertisements and roadshows.
Ian said: “As a poet, I must say I’m delighted to wrap my stanzas around the digital switchover - it’s been a real inspiration!”
John Askew, Digital UK’s regional manager for the Yorkshire TV region, said: “The benefits of switchover will be felt by hundreds of thousands of viewers who will be able to receive free-to-air digital TV via an aerial for the first time.
“Over the coming months we will be making plenty of information available and will be working with the Switchover Help Scheme to ensure viewers know where to turn for advice.”
Over 75s and disabled people can check they are eligible for help with the switchover and apply by calling the free helpline number 0800 40 87 654.
Textphone users can call 0800 40 85 936.
For general information about digital switchover, call 08456 50 50 50 or visit www.digitaluk.co.uk
Sheffield and Chesterfield will have analogue BBC2 turned off on August 10 and all other analogue channels on August 24, while other areas will have BBC2 turned off on September 7 and other channels on September 21.