OUR athletes might be going for gold at this summer’s Olympics, but one Sheffield firm is hoping to make silver a must-have accessory.
Chimo Holdings, a Made in Sheffield mark license holder, has produced a range of limited-edition cutlery for London 2012 which went on sale in John Lewis stores across the UK yesterday.
The company’s coup came after the superstore’s designer Nick Monroe was tasked with creating the exclusive range earlier this year.
And he looked to the Steel City, with its proud history of cutlery manufacturing, to produce it.
He approached Chimo Holdings, which has a small team of 16 working in its Eyre Lane base in Sheffield city centre. Together they created designs for four limited edition teaspoons, each carrying the theme of an Olympic sport – archery, javelin, long jump and weightlifting, along with salad servers specially-crafted to resemble rowing oars.
Since then the firm, which has been running under its current name for 30 years but has a history dating back to 1750, has been hard at work creating the 2,000 teaspoons and 500 salad servers which are expected to fly off the shelves.
Chris Hudson, team principal at Chimo Holdings, said: “Nick was looking for a quality manufacturer and we designed the products along with him. Being allowed to put the Olympic logo on something we made took a lot of filling out of forms, but it is a huge honour.
“They’re one of the few pieces of official merchandise to actually be made in England. There is no other city in the world that has a brand according to the city. People don’t just want Made in England, they want Made in Sheffield. To be able to say we’ve joined that with the Olympics, one of the biggest brands in the world, is brilliant for us as a company.”
The range was launched with the help of Master Cutler Pam Liversidge.
Anne Hudson, a quality controller who has worked at the company for 24 years, said: “When you think about all of those people who are coming to London for the Games and how many will be buying souvenirs it’s great.
“We made Bill Clinton’s scissors for his inauguration.”