Sponsorship deal healthy for clubs

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BOTH Sheffield football clubs are United as one - for once at least.

Both Wednesday and United have agreed to extend their sponsorship deals with Westfield Health for next season.

The deal will mean Westfield Health – one of the UK’s leading not-for-profit health insurance providers – appearing on the front of Sheffield United’s home shirts and Sheffield Wednesday’s away kit.

Kevin McCabe, Blades chairman, said: “We’ve just celebrated the fact that Westfield has been sponsoring the Blades in different ways for more than 50 years, so we are delighted to move into a new era with the support, once again, of one of the biggest names in health insurance.

“We are proud to carry the Westfield name on our shirts and hope we can get the new era of sponsorship off to a winning start at Wembley.

Milan Mandaric, Owls chairman, said: “Sheffield Wednesday and Westfield Health were proud partners in League One and both organisations are now looking forward to more of the same in the Championship.

“We have achieved our aim of promotion and I am delighted the Owls will enhance the brand and support of Westfield Health as key club sponsors in the Championship.”

Jill Davies, Westfield chief executive, said: “We are delighted to continue with our support for both Sheffield clubs. It is a winning association for Westfield and the city.

“Our success owes a huge amount to our Sheffield roots.

“A large number of our policyholders are from Sheffield and the surrounding region, so working with the clubs provides a fantastic opportunity.”