A campaign to prevent the next generation of smokers has hit the big screen in Barnsley.
The Breathe 2025 promotional advert will be played at Barnsley’s Parkway Cinema before every film in February.
It has been launched to inspire children to grow up smoke free and protected from harms caused by tobacco.
Research shows that every day, in Yorkshire and the Humber alone, 51 children aged 11-15 years, take up smoking.
Rob Younger, Director of Parkway Cinema, said: “We realise how important it is to help educate people about the dangers of smoking. We’re looking forward to playing the Breathe 2025 film – it’s perfect for cinema as it’s memorable and quite hard hitting.”