The sound of coughing will echo through a South Yorkshire market tomorrow to launch a new campaign raising awareness of the early symptoms of lung cancer and encouraging people to visit their GP.
The ‘Cough Cough’ campaign, which includes eye-catching advertising and promotions on buses and bus shelters, local press and radio, will be at Goldthorpe Market highlighting the importance of visiting a GP if you have had a cough for more than three weeks.
Between 2007 and 2009, 528 people across the Barnsley borough died from lung cancer making it the most common form of cancer in the area.
But like all cancers, the survival rate is significantly higher if it is detected early.
Dr John Cornell, GP and cancer lead for NHS Barnsley, said: “We wanted a fresh approach in helping people understand that lung cancer is treatable and that the chances of survival are much better if it’s caught early.
“The key message is, if you’ve had a new cough for more than three weeks or a cough that has changed over time, visit your GP and ask for a chest X-ray.”
The campaign will run for six weeks with Barnsley’s HealthWise bus, which offers health advice in the community, hosting road shows across the borough. Visit www.barnsley.nhs.uk/3weekcough for more information.