Cheeky fundraisers showed naked ambition this evening by baring all for charity at a South Yorkshire wildlife park.
The Bare All For Polar Bears event at Yorkshire Wildlife Park in Doncaster saw charity volunteers strip off in the name of raising money for the endangered animals.
Nude runners bounced around a half-mile route through the park.
Last year, the event raised £6,000 and its organisers hope for more of the same this time around.
A spokesman for the park said: “Listed as a vulnerable species on the IUCN Red List, the polar bear has been affected by sea ice losses in the Arctic from global warming which have caused a loss of habitat and prey.
“In summer 2012, sea ice losses in the Arctic were larger than the size of the United States.
“Biologists estimate that there are 20,000 – 25,000 polar bears.
“YWPF will be working with the conservation organisation Polar Bears International to raise funds and support research and work with polar bears in the wild.
“So this is where we need your help, we are looking for willing participants to Bare all on this half mile naked dash around Yorkshire Wildlife Park.”