A Sheffield charity which helps problem drinkers is branching out with a new campaign aimed at encouraging people to have a ‘healthy relationship with alcohol’.
The campaign - called You, Only Better - is being launched by Sheffield Alcohol Support Service, and is aimed at people who are unsure if they drink within the recommended safe limits.
Debbie Wheeler, SASS’s fundraising development officer, said: “We all know the benefits of cutting down, like losing weight, sleeping better and having more energy, but do we really know how much harm we’re inflicting on our bodies by drinking too much?
“We are asking everyone to challenge themselves to take an honest look at how much they drink to see if taking the challenge is right for them.”
According to the NHS Sheffield Clinical Commissioning Group, the city has the highest proportion of people aged 16 and above who consume alcohol, with 47,000 estimated to be ‘high risk’ drinkers.
Debbie added: “Many of us know someone - a partner, son, daughter, friend or a friend of a friend - who has been affected by alcohol misuse, and know how circumstances can sometimes lead to a destructive pattern of alcohol dependence.
“It may be a job loss, bereavement, escalating debt or depression – things that can happen to any of us at any time.”
Visit www.youonlybetter.org.uk for more information about the campaign.