A South Yorkshire midwife is laying claim to having started the UK arm of a charity craze which has raised £3 million for sufferers of motor neurone disease.
Paula Maguire, a midwife at Barnsley Hospital, says she brought the ‘ice bucket challenge’ to Britain after hearing about its success in America.
People are filmed having a pail of ice cold water poured over their head, in return for donating to the Motor Neurone Disease Association.
Paula was already a supporter of the association, raising more than £12,000 in the past, and set up a Justgiving web page and text donation number ahead of her latest efforts.
But, once her own video was uploaded, not only did her friends and family get in on the act, so did thousands of strangers too.
The videos were shared across social media sites, and Paula’s modest fundraising target of £500 was soon surpassed.
Within a few days hundreds of thousands of pounds were collected and, as of Friday, the total number of ‘ice bucket’ donations was more than £3m.
Paula said she was ‘very proud’ of the achievement.
n Visit www.justgiving.com/IceBucket4MND to donate.